Understanding the needs of your audience is very crucial in engaging them. If you know their preferences, it would be easier for you to engage them because you will have an idea of what they love reading. It is also important to create valuable contents on your blog and social media (SM) accounts. This will go a long way in showcasing your business as well as website thereby bringing in more customers and money for you.
Furthermore, do not limit your engagement to posting alone, share others' posts, like them, re-tweet them, comment on them and you will discover that you are winning their hearts. Remember that you are not the only one they are following or are friends with, hence, in order to keep them and even get more followers and friends from them, you need to keep them engaged on all angles.
Besides, optimizing your SM accounts will boost the search engine ranking of your website. How do you optimize your SM account? Very simple! You only need to ensure that the keywords that are related to your business are often used on your SM accounts. You should also not rely only on popular SM sites like Facebook, Twitter, Google+. etc, spread your wings to others but make sure that they have good Alexa rankings (i.e enjoy considerable amount of traffic).
It is important to post regularly on your blog and share on your SM accounts. Regular posting on the social media is very effective in boosting traffic to your website and if you want to make it easier, you can schedule your posts. Consistency is very vital in SM campaigns just as it is in traditional public relations and advertising. Your reputation management is better carried out on SM than on any other platform. You can read customers' complaints, respond to them, tackle them fast and effectively, etc. Tackling their problems fast will boost your reputation as well as that of your business and majority of them will like to come back to do more business with you.
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