Keyword-rich domain names are ideal for search engine marketing because they appeal more to search engines. However, in today’s highly competitive world, it is a great task researching keywords and buying keyword-rich domain names, but this piece intends to make the whole task easier if only you care to read on.
Keyword research is very vital to the success of anybody desirous of an online presence. It is like the feasibility study that is carried out in the offline environment. The keyword research will expose the viability of your niche and will also help you in formulating strategies for your online marketing. There are many tools that are used for this research but the most common ones are Google Adword Keyword Research Tool and Wordtracker.
As soon as you are through with the keyword research, you will then need to register your choice, keyword-rich domain name. You can either buy the name or get a free domain name attached to a web hosting service. Domain registration is not a child’s play because hot names are very difficult to come by these days. Consequently, you must be ready to commit yourself to the process so that you will be able to succeed online. Registration is carried out by ICANN (Internet Corporation for Assigned Names and Numbers) accredited registrars and it very easy to get one online. The registration fee is usually cheap but renewable every year. Hence, it is advisable to register for multiple years in order to seal the deal properly and get a discount.
However, if you discover that the name you want to register has been taken by someone else, there are many strategies available to get it. You can register its other extensions like .biz, .net, .info, .org, etc. Even though .com is the most popular extension, the registration of other extensions is ideal if you really want to keep your choice name. You can also modify the name in such a way that it will no longer conflict with the taken one. You can add hyphens, use abbreviations, add letters, etc., so that you can create a variation of the taken name. You can also buy from domain names’ merchants and auction sites, or better still, you can contact the owner of the domain through who.is to find out if he/she is willing to sell to you.
The use of a keyword-rich domain name is very good for your online campaign and it is very essential for you to take the right steps at the right time so that you will be able to get the best result. It is advisable to deal with a reputable ICANN certified registrar so as to boost the process of launching your website and also be on a safer side.