Monday, July 23, 2018

How To Calculate The Value Of Your Domain Name

A domain name's value can range between a few dollars and several millions of dollars, was sold in 2010 for $49.7 million. Your success in this business lies in your ability to get a valuable name at a cheap price and then sell at a higher price. Proper domain appraisal is very important if you want to make a fortune in this business. Here are the techniques you can use to get an estimate value of a domain name so that you will be able to make money online.

Research Recent Domain Sales

It is very important for you to be familiar with recent domain sales so that you will have an idea of what sells. You will have the opportunity of seeing what people are buying and the amount they are buying them. DNJournal and Namebio are top sites to get this type of information. However, you should take note that the reported sales are just some of the total sales but this information can help you in appraising a name.

Use Appraisal Tools

There are many appraisal tools that can be used to evaluate your domain name. Majority of these appraisal tools make use of algorithms that consider keywords, monthly searches, cost per click, Alexa rank and so on. Some popular appraisal tools include Estibot, Valuate, Godaddy Appraisal Tool, just to mention a few. The use of these tools is just the first step in the appraisal process because some factors may not be considered by the appraisal robots.

Signs You Have A Marketable Domain Name

If you have taken the necessary steps to evaluate your domain, there are other factors you need to consider. By considering these factors, you will be able to position yourself for a more profitable business.

Good Top-Level Domain

There are many top-level domains (TLDs) like .com, .net, .info, .biz, .org, .tech, and so on, but in all sincerity, .com takes the market by storm. The .com is the first TLD and it is the most popular. In fact, the internet is generally associated with .com, consequently, names ending with .com perform better in the market than others. You can easily sell other TLDs but not as high as you would sell a .com. For example, a buyer will prefer to buy instead of or


The shorter a domain name is, the higher its price would be. If you can lay your hands on a short one, you have definitely hit a goldmine. Even though they are very hard to find, you may be lucky to get one if you are ready to pay the price.

Passes the Radio Test

It must sound good and easily understandable. People hearing it should be able to remember it quickly and write it down easily. Its spelling should not be complicated and must be the right spelling. If it causes confusion in any of the aforementioned ways, it may not be marketable.

Hot Keywords

Some keywords are hot online and if you have names relevant to them, you may be having a hot cake. You can use keyword planning tools like Google Keyword Planner or Wordtracker to see the popularity of keywords. However, it is not advisable to use long keywords just because they have a high keyword value. Domaining is mostly concerned with selling short names. Hence, you should keep your keywords as short as possible.


If you can lay your hands on brandable names and you are ready to keep them, you may be in for a big deal. Even though there are risks associated with brandables, e.g. trademark issues, if you carry out your research properly, you should be able to get those that are free of any hassle.

Age Also Matters

You know that they say old wine tastes better than new one, the same goes for domain trading. The older, the better and this is because of some SEO properties attached to old domain names. They have been indexed, ranked by Google and Alexa, have backlinks and so on. If you add up these properties, you are going to get a valuable digital asset.

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Already Generates Traffic

When a domain is already generating traffic, it will add more to its value. It may be an expired domain that was generating traffic and if you are able catch such an asset, you will be more profitable in the business. Take note that we are not talking about a fully developed site here but just a TLD. There are lots of domains generating traffic and your ability to get them will go a long way in adding value to your business.

Using The Right Formula

There is no fixed formula that can be used to calculate the exact worth of a domain name. What is most important is the willingness of the buyer and your negotiation skills. A name may be valuable to you but no one is willing to pay for it. As a result of this, you should know how to play the waiting game. The more you hold on to a valuable name, the more its value increases and that's why the business is referred to as the real estate of the digital world. The end-user value of a domain is the most important factor that determines its price. What will an end user use it for?

Getting The Most Out Of The Business

In order to make money online trading domain names, you need to do everything possible to get the most out of the business. Coming up with the right value is very vital and it will determine how far you can go. If you are able to put various factors together and follow the best industry's practises, you will definitely make a fortune for yourself. Like every other business, it takes time before you can build up a portfolio that will make you rich. As a result of this, you should do everything possible to build a portfolio that can stand the test of time.

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Monday, July 16, 2018

Top Tips For Making Money Online Through Domain Name Trading

You can really make money online buying and selling domain names but you need to understand the workings of the market in order to take advantage of it. You might have heard that some domains were sold for thousands or even millions of dollars ( was sold for $2.89 million in 2017, was sold for $2 million in 2017, was sold for $550,000 in 2017, etc), but there are many names that will never sell in the market. Hence, the success in this business relies on your ability to know the names that will sell and those that will not.

The names that sell these days are one-word, two-word and, occasionally, three-word .com English dictionary words that belong to popular categories. There may be some exceptions to this rule but it is better for you to play on a safer side. The truth of the matter is that only quality domain names will sell and it is very important for you to identify and buy them. There are some best practises you need to take into consideration when selling so that you will be able to make money online. Some of them are treated in this piece for your reading pleasure.

Display a 'For Sale' Message on Your Domain’s Home Page

In order to boost your chance of selling your name, you should make sure that its home page has something to show visitors that it is for sale. There is every possibility that a prospective buyer will visit and when you have this information about the selling status and how to contact you on the home page, it makes the job easier. You can get this type of landing page from your registrar and some trading platforms also provide such services, most times, free of charge. You can also link the home page to the corresponding sales page on your favourite marketplace. The major aim of this approach is to make it more convenient for a buyer to get in touch with you.

Sell on Popular Trading Platforms

There are many domain trading platforms but some are far better than others. As far as I don't want to sound like an affiliate of any trading platform, it is advisable for you to check the popularity of a platform before selling there. You can check their Alexa ranking and this will go a long way in helping you to measure their level of popularity. However, some of the popular trading platforms I know are Sedo, Godaddy, Flippa, Afternic, Namejet, just to mention a few.

Have Realistic Price Expectations

Pricing is very vital in this business. You should avoid overpricing as well as underpricing because both can affect your sales positively and negatively. You may be motivated by reported six-figure or seven-figure sales like the ones mentioned above, and think that every domain is like that. It doesn't work that way. There are many domain appraisal tools that can assist you in coming up with the right price. The popular ones are Estibot, Valuate, Flippa and Godaddy appraisal tools. It is advisable to combine these tools with human appraisal option which can be found on Namepros.

Use 'Buy it Now' Pricing Method

There are two pricing methods in domain trading - make offer and buy it now. The make offer method involves asking your buyers to make offer on your name. This method is good if you want to hold on to a domain until the big buyer shows up. The buy it now method allows for quick sales because a buyer will be able to quickly make a decision on whether to buy or not. Weekly reports from top marketplaces reveal that majority of sales take place through the buy it now method.

Respond Promptly to Purchase Inquiries

Our world is getting busier than ever, however, no matter how busy you are, it is very essential for you to respond to domain sale inquiries within 24 hours. If you don't respond quickly, you may end up losing your buyers. Buyers don't like non-responsive sellers and there have been cases of sellers losing possible six-figure deals because they didn't reply quickly to buyers' inquiries, some don't even reply at all.

Don’t Hide Behind WHOIS Privacy

The use of Whois privacy service is not advisable for you if you want to make money online trading domain names. The privacy service is good as it will reduce spam messages in your inbox but it will not allow potential buyers to get in touch with you. If you are using a Whois privacy service, you can ask your registrar to remove it so that your chances of selling are boosted.

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Optimize the WHOIS Record

Your Whois record can be optimized for sale by strategically putting a 'for sale' message in the record. You can do this by filling 'This Domain is For Sale' in the space provided for company name in the Whois record section. You may also use a customized email in the record to indicate that it is for sale.

Use Charm Pricing

Instead of setting your price at $200, why not use $199. The latter will be more appealing to a buyer than the former and this is what is called charm pricing. It is a retail psychology that has been used for many products and it has statistically proven to be very effective. The use of charm pricing will help in boosting your domain sales.

On A Final Note

In order to make money online through domain trading, you need to take the right steps in the right direction. You should learn everything possible before venturing into the business so that the terrain will be easier for you to navigate. Just like in every other business, you need hard work and luck, but it is very vital for you to get a mentor that will pull you along so that the rate at which you will make mistakes is drastically reduced.

Click Here To Get My Popular Online Mentoring Course In Domain Trading

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Thursday, July 12, 2018

How To Make Money Online Trading Domain Names

In today's tech world, domain names are hot cakes. The sale of in 2010 at $49.7 million set the world record as the most expensive domain sale in history. You can make money online trading domain names and you can start with just $50 which can be turned into $400 or more within a short period. Just like every other business, success in domain trading depends on appropriate knowledge, constant practise, perseverance and, of course, good luck.

Creating a Solid Domain Portfolio

Creating a domain portfolio of high quality is very vital to success in domain trading. It can take months before you can put together a portfolio that can bring a great reward. It is a speculative market and you need to come up with names that will be popular or have high market value in future. It is a game of numbers and the bigger your portfolio is, the better you will be positioned to make money online in this business. You can also go for high-profile names and hold on to them until an end-user shows up.

Generic Names

You should consider investing in generic names which are dictionary words that describe products and services. Generic names are easy to sell with less legal issues. However, it is very important to refrain from buying names that have copyright or trademark issues. You may be forced to forfeit such a name and this will lead to a loss for you.

Numeric Names

A lot of numeric names have market values. The advent of Chinese investors into the domaining business led to the popularity of numeric names. Numeric names are very popular in China but you need to own the right ones in order to make a lot of money. In 2017, was sold for $1.82 million, for $1.75 million and for $327,000.

Geographic Names

Geographic names are also hot cakes in the market. You can buy domain names of cities as well as countries and if you discover locations that are just coming up, you can buy their names. Web developers can buy geographic names for building community portals or businesses related to those communities.

Business Names

Business names, especially generic ones, are great assets that you can have in your portfolio. Names like dentist, surgeon, architect, etc., are very good for consideration and if your combine them with geographic names, you have got for yourself a valuable asset.

Timely Names

Timely names are also very lucrative, especially when you combine them with the year an event is taking place. Names related to political campaigns and special events are all timely names. Examples of timely names are, and so on.

Buying and Selling Domain Names

You can use many methods to make money online buying and selling domain names. A lot of registrars have various options for buying and selling domain names. You can buy through registration, making an offer or through an auction. As a domainer, you can only sell through auction, by setting up a buy it now price or requesting for offers from perspective buyers. Top platforms for buying and selling domain names include Godaddy, Sedo, Namejet, Afternic, just to mention a few.

It is free to make money online buying and selling domains on some of these trading platforms but there are paid features to boost sales. It is very important to price your name properly. It should not be too high and too low in order not to reduce your profit margin. There are many domain valuation tools, like Estibot, but the willingness of the buyer to buy a domain name will go a long way in determining its price. You should make sure that you keep your expenses low and sell at a high price in order to make profit.

Monitoring The Trend

You should follow the trend in the industry so that you will be able to make the right decision that will help you to make money online. You should read domaining news as well as blogs regularly as this is the only way you can know what is trending in the domaining industry. Popular news sites include,, and so on. The industry continues to evolve from time to time, as a result of this, you need to be up to date with the current trend in the industry.

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Risks of Investing in Domains

Just like every other business, domain trading has its own share of risks. Before going into the business, it very important for you to know the risks so that you will be better prepared. Some of the risks involved in domain trading have to do with subjectivity, liquidity, as well as legality.


You can value stocks through discounted value of impending cash flows and you can value bonds through interest rates and coupon payments. However, that is not possible in domain trading. Domain valuation tools can give the present and future value of a domain name but you can sell lower or higher than the appraised value.


You can buy and sell bonds and stocks with ease but selling domain names requires a lot of patience. It is not something you just put into the market and expect a sale within a certain period. It doesn't work that way. You need to be able to understand the workings of the market - the right time to sell, the right people to sell to, the right platform to use, the right method to use and so on.


There are lots of trademark issues associated with domain trading. If you buy a name that is trademarked, the trademark owner can sue and you may lose the name if it is established that you have broken the trademark law. Losing a domain name you have spent a lot of money to acquire this way can really affect your finances and profit. Consequently, you should ensure that you avoid buying names protected by trademark.

Making Profit

You can make money online by trading domain names profitably. You need to understand the methods of making profit and tap from the experience of seasoned traders. Domain trading is a business that brings a high return on investment, but you need to play the game accordingly.

Click Here To Get My Popular Online Mentoring Course In Domain Trading

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