It is common these days to hit a brick wall when searching for a domain name. This is because majority of juicy names have been taken or are for sale at expensive prices. But with the introduction of new generic top-level domains (gTLDs) by ICANN (The Internet Corporation for Assigned Names and Numbers), you can now register a domain that suits your business and you can even get free domain name registration if you purchase a web hosting service at the point of registration.
What are generic top-level domains (gTLDs)? GTLDs are new domain extensions that give you more choices when registering a domain. Before now, we were generally used to extensions like .com, .biz, .net, .info, etc, but now we will be having extensions like .global, .media, .agency, .solutions, .today, .photography, .club, just to mention a few. The implication of this is that you can now register a name that is short, memorable and with a unique extension that works for you. For example, if a domain like ‘uniquephotography.com’ has been taken, you can register ‘unique.photography’ and you will stand out from the crowd.
The issue of domain protection is also very important with the new gTLDs. Cybersquatters have ways of exploiting popular websites, hence, it is very important for you to protect your domain. For example, you can register name variations of the name above, like ‘uniqueness.photography’, so that you will be able to block anyone trying to benefit from your name. The impact of new gTLDs is unprecedented as your new website address will describe who you are, what you do and what you are offering. However, due to intense competition for great domain names online, it advisable for you to register your new gTLDs in good time before they are taken up by those who will use them or those who will in turn put them for sale.